Case Study
The Birch Aquarium
Birch Aquarium sets record for most used snapibooth!
The Birch Aquarium, a top attraction in San Diego County, welcomes over 500,000 tourists, friends, and families every year. Guests are treated to world-class exhibits and knowledgeable staff as they tour the grounds.
Nestled in the La Jolla hills with panoramic views of the Pacific Ocean, the Birch Aquarium is also one of the most photogenic establishments in San Diego.
It’s no wonder that most families also want a nice family photo to remember the visit. Helping them get a great photo is good business: every single one serves as a micro-digital endorsement and is the most powerful form of organic marketing. These photos get shared, talked about, and ultimately drive more new and repeat customers back.
Deployment Details
The Problem
Customers particularly love taking pictures on the ocean view terrace (pictured left). But without an extra hand, most customers either sacrifice someone out of the picture to snap it (sorry dad!), or take a poorly framed selfie.
Not only is this a cumbersome experience for every guest, the aquarium loses the opportunity to make sure the picture is branded and framed in a way that’s easily recognizable.
The Simple Selfie Solution
The Birch aquarium placed one permanent snapibooth (pictured) on the ocean terrace, to help all guests capture hands free family photos. Guests used the snapi as they pleased, by simply scanning the QR code and docking their phone. And that was it - no extra maintenance, attendant, or hassle.
Photos from the snapi included sweeping views of the pacific ocean, and in some cases, seasonal photo props. Photos also included the Birch Aquariums logo, and promotions depending on the week (all of which were updated remotely by the team).
The Results
Nearly 10,000 guests used this single snapibooth over summer, making it the single highest used snapibooth in that time! It operated for guests outdoors, rain or shine, with almost no maintenance required.
In fact, roughly 1 out of 4 groups of visitors used the snapi, and 100% surveyed said they felt the booth was a “fun and useful addition to the Aquarium”.
